The Green Rooster is a new brand to the 'high end' tea market that sources tea from all over the world. They have an incredible passion for tea and curate over 100 specialist blends.
They approached me with a brief to create an engaging cinemagraph for the launch of their new website.
It needed to capture the alchemy of the curation process; talk to a younger demographic (not typically associated with tea) that had potential to draw in a new market to 'tea drinking'.
Project: New brand website launch (2016)
Client: The Green Rooster
Role: Cinemagraph producer
Skill sets: Direction, creative, film, digital manipulation