For the last few years KateSpadeNY and Wild at Heart have worked in partnership to produce an outstanding window flower display for The Chelsea Flower Show which they enter into #chelseainbloom. They contacted me this year with a request to evolve their online content assets for their 2015 entry.
Last year I produced a time-lapse video but this year they asked me to come up with a creative concept for a Cinemagraph ( a moving photograph) along with a photo story documenting the build.
Delivery was quick as they needed to share the assets over various online social platforms in different formats for press and voting purposes as soon as the build was completed. pTheir window was the recipient of an award for 'Innovation' and 'The People's Choice'.
Project: Chelsea Flower Show: Chelsea in bloom 2015
Client: Kate Spade NY
Role: Photographer, cinemagraph producer
Skill set: Documentary photography, creative, film, digital manipulation