Straighten your Story | Brand Identity Workshops
So you want to start your own venture. That's amazing!
You want to follow your passion and create a business from it but you don't know quite where to start.
I facilitate Brand Identity Workshops* for people who are ready to create a brand new business or for those who are ready to start a new chapter/refresh their existing business/venture. By gaining an in-depth understanding of what drives and motivates you and your business, we create a solid brand identity that is meaningful, connected and aligned with you and your target audience.
I have 15 years experience exploring identity and the stories it's built upon. Identity continues to inform the creative direction of my life and the fields I work in whether that's Design, Branding, Teaching, Art or Photography and Film.
*informed by Marty Neumeier's approach to brand strategy.
1. The Process
I take you through a step by step process where we ask a series of important questions about you and your business. We deep-dive into your core values, drive and motives, the business idea, identify possible ‘white space’ and your potential audience. I will challenge you (and your team) by asking pertinent questions that lead you toward your point of difference. From this we form an authentic and aligned 'brand identity’ with core values that you believe in.
2. The Outcome
You'll arrive at a suitable business name and tag line; possess a new found confidence and sharp energy and leave the process with a clear sense of direction to act upon and communicate to stakeholders/employees. The work we do results in a unique and valuable output document that you will reference as your journey begins and will be revisited as the business grows. It's a daunting task starting something new and I'll help you stay focused and positive about your brilliant idea.
3. Bringing your brand to life
It’s your all-important 'point of difference' that we want from this process and this is the natural place to start when it comes to brand communication, visual or otherwise.
After completion of the workshop I am able to provide you with a creative brief that you can use to communicate your brand to outside agencies.
I partner with excellent design professionals so we can create your Visual Identity and any additional design assets you might need for your new business. I also provide Brand Photography and can direct and produce online content that communicates your Brand Story too.
"Working with Stacey has been an essential part of developing the Be. brand. With her previous experience in trend-forecasting and her innate fascination with people's stories, Stacey has the unique ability to not only ask the right questions, but also to guide the focus and momentum of the process to successful fruition.
Having Stacey onboard provided a clarity and confidence in the brand identity which I'm not sure I could have achieved without her. Creating something together also means that you always have someone on your team you can call on who understands the root of your business in the same way you do. Since working together I've referred Stacey to other start ups, as I truly believe that she has been an invaluable asset and couldn't recommend working with her enough!"
Francesca Cronin | Creative Director of Be.
"It’s easy to have an idea of what you believe your dream is but it’s incredible what you fail to ask yourself, Stacey really helped to drill down on the core values and ethos of what I wanted to achieve and helped to apply it to the existing market in such a harmonious way. From our brand story came the video, this is a further reflection of just how far you can push your business in ways not previously considered.
Stacey directed and produced a beautiful short film that captures the warmth, feeling and dedication that went into Dandy from day one.
It has proven to be an incredible asset that has created understanding among our customers, helped us build the community we set out to create and communicates what really sets us apart from other businesses in our market."
Jamie Hooker | Creative Director of Dandy Coffeeshop
" I had a business idea but no name or brand architecture behind it. Stacey facilitated a number of workshops and delved into my character, the kind of person I am, how people perceive me, and what I want from the business. We used post-it notes to record everything from who I am, what I want, and what I want my customers to see, smell, hear and touch when they visit the shop.
For me, one of the most beneficial things about these workshops, besides the visual identity was finding out exactly what my core values are. It has helped me to clarify what I require from a designer, from my staff and ultimately what my customers receive. I truly believe in my brand and after doing this, I am 100% happy that the choices I have made during the process are true to the brand. I know I will continue to revert back to the identity work undertaken with Stacey whenever I need to develop the brand further."
Lucy Morris | Founder of Nude Food
“I created an amazing workshop methodology to achieve natural confidence and didn’t know where to go with it. As a confidence & clarity coach, there are so many markets where I can be of service - the demographic choices for a target market are almost endless. I was confused as to where to concentrate my time and energy. Being the creative sort I had so many ideas for my offering. And being a spiritual type, I wanted to ensure that this element of my personality permeated my marketing material in a subtle way. I was unsure how to create that. Finding Stacey was a godsend. Her workshop created the roadmap that I needed to sort through the myriad of choices. We concluded with my methodology being called 'The Point'. Ironically, the roadmap we created together has helped me stay on point. I’m forging ahead with a number of exciting initiatives and attracting the type of clients that I want to work with. If you’re unsure as how to best position your product or service, I highly recommend Stacey. She will ensure you will get your story straight and differentiate yourself in a highly competitive environment. She’s a rock star amongst storytellers!"
Pamela Pitcher | Confidence Coach and Speaker