Client | Channel Islands Co-operative
Director/Producer | Stacey Yates
Poetry | Will Burns
Director of Photography | Simon Edwards
Art Direction | Natasha Dettman
Post Production Editor | Philip Smeulers
Post Production Colourist | George Balatoni
Post Production House | Darlings
Music | 10A Music
Sound | Audentity

Ad Campaign | Belonging is Everything
I was commissioned to produce both a 60 sec and 30 sec TV commercial directed on location across The Channel Islands for food retailer, The Cooperative Society as part of a campaign that celebrates The COOP’s long standing belief in the value of belonging.

Myself and poet Will Burns, worked within the local communities to seek out stories that collectively communicated that sense of belonging ensuring all areas of the business were included and acknowledged.